SA《中国2019智能音箱用户调查》调研报告，小米以71%认知度位列第一

近日，数据机构Strategy Analytics研究报告《中国2019智能音箱用户调查》中显示，智能音箱品牌认知方面（包括用户和非用户），小米以71%位列认知度第一。

报告中显示，在中国目前有大约3500万个家庭拥有智能音箱，90%的用户表示智能音箱的功能体验超过了他们的预期，59%的用户表示现在已经无法离开智能音箱。有超过一半的智能音箱用户拥有两台或以上的智能音箱，并且有三分之一的智能音箱用户使用的是带屏音箱，超过美国和欧洲市场。

作为小米AIoT引擎的重要入口之一，小爱音箱持续领先。根据奥维云网数据，小爱音箱销量2019年第一季度位列中国智能音箱市场第一。小爱音箱累计销量突破1000万台，语音交互局次数破百亿，虚拟人工智能助手“小爱同学”月活跃用户数4990万。

小爱音箱产品推出了多款针对不同使用场景的产品，价格涵盖49元-599元区间。最新推出的小爱触屏音箱在语音交互的基础上加入了触屏显示操作，不仅可以让用户观看视频媒体内容，还可以更轻松直观的控制家中智能家居、监控可视门铃、拨打视频电话等更多操作。小爱音箱Pro拥有专业DTS音效，可以支持组成立体声，并且带有蓝牙Mesh网关和红外阵列，支持5000+型号的家电遥控，将家中传统非智能的家电升级为IoT智能家电，一句话即可使用小爱音箱遥控电视开关空调。

智能音箱被认为是AIoT的催化剂和护城河，其不仅仅是一个AI内容交互设备，更是IoT智能家居的重要入口之一，扮演着智能家庭控制中心的角色。未来智能音箱的竞争除了产品本身的产品力，最关键的是其背后生态系统的竞争。根据小米集团2019上半年财报显示，小米IoT平台已连接IoT设备数1.96亿台（不含手机、平板电脑和笔记本电脑），是全球最大的消费级IoT智能互联平台。小米电视销量位居中国市场第一，小米手环销量位居全球第一，在此背景下，小米正在用人工智能、大数据、云计算，等科技为大家电、小家电赋予智能化，提升用户体验、加快家电智能化革命，迎接万物互联时代，成为智能生活第一品牌。

Strategy Analytics报告原文：

Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics

BEIJING--(BUSINESS WIRE)--The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population. The study is based on a survey of 1044 users of smart speakers carried out in July and August 2019.

Strategy Analytics estimates that there are currently around 35 million households with smart speakers in China. Existing users have extremely positive attitudes towards the devices, with nearly 90% of people saying they are much more useful than they had expected. 59% of Chinese users say that they can’t imagine living without a smart speaker.

On average more than half of users have more than one smart speaker. In contrast to the US and European markets, smart displays are already an important part of the market, accounting for a third of smart speakers in use.

Chinese consumers as a whole (including non-users) are knowledgeable about which brands offer smart speakers. 71% believe Xiaomi offers smart speakers, compared to Huawei at 53%, Baidu at 47%, Alibaba at 37% and Apple at 34%.

David Watkins, Director, Smart Speakers and Screens at Strategy Analytics commented: “The Chinese market for smart speakers is growing extremely rapidly and this research shows that Chinese consumers love the convenience and entertainment value which smart speakers offer. If what Chinese people say turns out to be true, smart speakers will be in the vast majority of households within the next few years.”

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